Tuesday, 05 July 2016 23:58

What To Look For In A Professional Web Design Company: 2016 Edition

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Yes, like anything with the littlest connection to technology, your expectations from your professional web design company also deserve an upgrade.

We have gone through this list before. But, times have changed. Google has gone through update after update after update, which affects how websites rank in search results. User standards have changed too. Mobile devices can no longer be taken for granted. As it is, the qualities that you want in a website are qualities that you also want from your professional web design company. These are the top three: mobility, engagement and conversion.

Mobility in a Web Developer Penrith? Is That Even Possible?

When we say that you want your professional web designers to be as mobile-friendly as your website, we don't mean that they should fit in your phone's screen, be readable/understandable, and are compatible across all platforms (although, that would be nice). The qualities are similar though.

You want designers who understand your needs and can communicate with you on your level. Not everyone knows tech talk so it's best to work with techie people who know how to translate it to terms you'd understand.

Ideally, they should be able to relate your website and the work that they'll do for you to your medium-term business goals. Websites always translate to business. It's your online calling card, your online store front, and your online sales rep. In the medium term, you should expect some returns from your website. This could be in the form of sales or qualified leads.

A great web design Penrith company knows your business and your industry, and will be able to design the perfect website for you and your market. This is regardless of where you are in Australia (or the world, for that matter). It is regardless of how big or small your business or your market is. Your web designers are agile, professional, and possess web development expertise that can tackle anything, across all markets.

What Sort of Engagement Should I Look For In A Professional Web Design Company

An engaging website “talks” to its audience, and addresses their likely queries. The content is informative and readable enough for people to want to stay longer on your website. In case they need more information, contact options are available. The receiving end is manned by professionals who can adeptly respond to questions. It's the same for professional web designers.

Web design is a service and it should feel that way. Whether you found your designers online or if you went into their office downtown, your designers should be able to give you all the data that you need to make informed decisions when it comes to your website.

Availability is also crucial, especially when you are engaging with your developers online. They should respond to you within an acceptable period of time, ideally within your business hours. This is actually one of the major headaches when doing business on a global scale, especially when you're new to website design. Sourcing local talent can mean less headaches because a website company Sydney is likely to be more responsive.

Convert, Convert, Convert.

Last but definitely not the least: conversion.

A great website converts site visits into qualified leads or sales. A great professional web design company converts all their sales talk, impressive online portfolio and industry know-how into action. They deliver.
You get an amazing-looking website that engages your target market. Your site enjoys good site traffic. You see your site visitors signing up and becoming actual customers.

A lot of web development teams may know how to talk themselves up and impress you. But, only a select few can actually deliver. So, take a look around. Read client testimonials; visit their websites; and, maybe even talk to the owners. The best web design team has clients who will vouch for them because they do great work.

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Tim Williams

Founder and Managing Director of A Website That Works For You, Tim Williams has lead "The Green Team" to success helping business owners take advantage of leading Web Design and Online Marketing practices.

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