Wednesday, 25 February 2015 04:18

Got a Website? (Website Design Tips for Start-ups)

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Comprehensive Online Marketing Means Content Marketing with SEO – Succeed With A Website That Works For You!

Make content marketing with SEO work for you in achieving your online goals.

Your online marketing isn’t complete without content marketing with SEO. Because, in reality, a good chunk of your SEO has to do with your content. Your strategy needs to consider it. You need to plan your content around not just engaging your target audience; but also in line with your SEO and marketing goals.

  • Use your content to engage with your target market.
  • Rank on top of search results through content marketing with SEO.
  • Nurture your leads with targeted content that follows their buyer’s journey.
  • Maximise the possibilities of online marketing through effective use of content with SEO.
  • Achieve your online goals with A Website That Works For You on your side!

A Website That Works For You is your best technology partner when you want a comprehensive approach to your online marketing. Our team of SEO professionals understands the complexities of online marketing, and how components – like your content—plays crucial roles in successfully achieving your goals.

Talk to us today and we will plan your online marketing strategy together. With the expert use content marketing and SEO, you can achieve the goals you set out for your website. Call: (02) 4704 8505.

Content Marketing with SEO, Done Right by Online Marketing Professionals

Choosing the best team to work with you on content marketing with SEO is one of the most important decisions you make for your business. After all, you will find many options out there. Which team will do the best job for you?

When it comes to content marketing with SEO, experience weighs as much as expertise. In fact, it might end up mattering more, especially since the online landscape is complex and constantly changing. You want a team that knows their way around; one who has helped countless businesses find online success. Call A Website That Works For You today and let’s talk about the many ways we can help you with your content marketing with SEO: (02) 4704 8505.

Why You Need You Need Content Marketing with SEO

With all the hoopla surrounding SEO and online marketing, content marketing is sometimes overlooked. It can be taken for granted, set aside as less of a priority compared to other aspects of online marketing.

The reality is that content marketing makes up a big part of your SEO and, consequently, your online marketing. You can’t have one without the other. A comprehensive and effective online marketing strategy needs to involve content marketing with SEO.

Of course, this is not to say that your content is just about hitting your target keywords and ranking. It does so much more. In fact, a primary aspect in the importance of content marketing with SEO is lead nurturing.

Your content is there to engage with your audience, whether or not they’re ready to buy. For an audience that wants to buy right away, your content converts. It convinces them to take the next step, click, and buy.

On the opposite end, you have an online audience that is interested in what you sell but may still be on the fence about purchasing. These people are on different stages of their buyer’s journey, taking the time to get to know you and your competitors. They may take days or weeks to buy. In some cases, it can take years.

Content marketing with SEO works to nurture the latter type of leads. Men and women who aren’t ready to buy can be nurtured so that they move faster through their buyer’s journey. You do this through targeted content; that is, content designed to satisfy what they need at a given time.

This requires that you know your audience’s typical buyer’s journey. When you know, you can plan your content to go alongside their journey.

For instance, at the top of the sales funnel, people are just getting to know you. They might have found you on the web. Now, they’re on your business website or social media, discovering more about your brand and your reputation. Your content should then be focused on providing an engaging and detailed introduction about what you offer. Likewise, your social media – such as your Facebook page – should be impressive enough, in terms of the content (text, images, re-shares and others) that put out and the content posted by others (user reviews and user posts). Maybe, you can also have downloadable brochures and white papers. It’s also a good idea to implement a good customer service bot that will answer queries in real-time.

There’s more to content marketing, of course. This is just the top of the funnel – the tip of the content marketing with SEO iceberg.

Know more about what needs to be done by getting in touch with A Website That Works For You. We would love to hear about your business and your online goals. Consultations are obligation-free. Call today: (02) 4704 8505.

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Tim Williams

Founder and Managing Director of A Website That Works For You, Tim Williams has lead "The Green Team" to success helping business owners take advantage of leading Web Design and Online Marketing practices.

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