Quick Case Study: Forklift Market

Quick Case Study: Forklift Market

THE BRIEF:
Forklift Market came to A Website That Works For You with an idea that had the potential to drive and reshape the online forklift industry.

They identified that a quality portal that connects buyers and sellers of forklifts and accessories didn't exist... plus the demand is huge.

Their were a few main reasons know one had tried this before;

• Traditionally, the forklift market is a face-to-face industry.
• Dealers aren't typically computer-savvy, or even regular internet users.
• Such a portal would normally cost at least $50,000+ to get started, making the minimum investment a deterrent when there's no guarantee the concept will work.

THE SOLUTION:
A Website That Works For You developed ForkliftMarket.com.au on the webTree Website Solution platform at a fraction of the cost quoted by other agencies.

Forklift Market is extremely user friendly for dealers and private sellers in the management of their items.

It has been strategically loaded with special marketing features that allow an on and off-line approach to attracting/converting new customers.

Since the website's soft launch not only has it received great feedback from end users. Not only has it generated over 100 listings from dealers and private sellers... but most importantly, dealers and private sellers are experiencing actual sales as a result of the connection Forklift Market provided for them with prospective buyers.

There is strategy and development in the pipeline for Forklift Market... stay tuned!

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