PART 1: What you MUST know before jumping into a website!

eLearning Series PART 1: What you MUST know before jumping into a website!

We all know someone that’s always going on about the great things their website is doing for their business.

You know everything is heading in the direction of “online” but what does it all mean for a real local business and how can you take your piece of the pie?

This series will show you exactly what your website needs to get many more sales enquiries so you make more money!

Forget anything you’ve ever learnt about a website or online marketing. Dropping all of the technical jargon and let’s look at the basics.

Consider the internet to be a giant network of information with millions of people in Australia searching the network every day.

Searches are broken into one of the 3 main categories:

• People searching for entertainment
  
• People searching for enlightenment
  
• And for the majority – People searching for specific product or service information

Australians of all ages turn to the internet for more information prior to making a purchase or actually contacting you.

So we know that people will most likely visit your website because they are interested in your product or service and want more right?

With this in mind you begin to understand how important it is that you your website is built in a way that it guides users through a process that ultimately ends a phone call or email enquiry.

Your website should be used as a sales funnel that can be fine tuned to produce amazing results, not just a resource for information.

In theory, the more people that visit your site, the more leads/enquiries you’ll receive and the more quotes you send out. The more quotes you send out, the more jobs you sell right?

Here’s the problem! Most websites sales funnels look like this:

Now that you have an understanding of the basic website sales funnel, in the next issue we'll show you why most websites don’t turn visitors into leads/enquiries and exactly what you need to do to make sure yours does!